NBA Sustainability Pilot "KEEP IT IN PLAY"

The KEEP IT IN PLAY pilot is a collaborative initiative between the NBA and Uber Arena Berlin that tests a circular model for managing game-day food, beverage, and fan waste during the NBA Berlin Global Games. The pilot evaluates how reuse systems, improved sorting infrastructure, and on-site behavioural support can reduce waste, maximise reuse, and enhance the fan experience.

Our Circular Game Plan

• Rolling out reusable plates concessions in addition to the reusable cups generally used
• Installing clearly marked KEEP IT IN PLAY Points across the arena
• Deploying a trained KEEP IT IN PLAY Team to guide and support fans
• Aligning backstage washing, sorting and operational systems to create a closed loop
• On-site composter which process organic food into soil which Uber Arena uses for Fame Forest
• Tracking performance to refine and scale the model at future NBA EME Global Games

How the System Stays in Play

• Maintaining a use → return → in arena wash → reuse circular loop
• Providing intuitive sorting at consistent KEEP IT IN PLAY Points
• Offering real-time guidance from the KEEP IT IN PLAY Team
• Training catering, cleaning, and arena staff to deliver a seamless experience
• Sharing impact stories so fans can see how their actions contribute to the circular system

Benefits & Advantages

For Fans

Enjoy a smoother, cleaner, more engaging game-day experience.

• A more intuitive, clutter-free environment that’s easy to navigate
• Friendly, visible support from the KEEP IT IN PLAY Team
• Clear understanding of how individual actions contribute to real, measurable impact

For Uber Arena

Strengthening operational performance while reducing environmental impact.

• Lower levels of waste and contamination through consistent sorting and reuse
• More efficient cleaning, catering, and waste-handling workflows
• A replicable circular model that can be scaled across future events and partnerships

For the NBA

Accelerating leadership in sustainability across global events.

• A scalable framework for embedding circularity across all NBA Global Games
• Stronger storytelling, partner alignment, and commercial value through sustainability leadership
• Reinforced reputation as a pioneer in responsible, innovative event operations